Croisé
Croisé aims to normalize the use of cannabis for both medicinal and recreational purposes, serving as a gateway to exploring other natural substances while reducing associated stigma. The name "Croisé," which translates to "crossed" in French, refers to the state of being under the influence of both alcohol and cannabis simultaneously.
In designing this label, I prioritized hierarchy to maintain clarity in a simple aesthetic, drawing inspiration from letterpress printing. The typeface I chose is humanistic, with an angled axis that reflects the natural position of a hand while writing.
To enhance the typeface's origins, I incorporated hand-drawn graphics, including a marijuana plant in the background, which underscores the human element in the design and the process of extracting THC from the plant.
For the bottle shape, I opted for the classic Bordeaux bottle, which aligns with the perception of a more “elegantly” presented wine. The color palette features earthy, aged, and rich tones to evoke sophistication. The final label will be printed with a matte finish, complemented by gold foil text and surrounding elements for an added touch of luxury.